Restaurant growth doesn't come from one thing.
It comes from getting a lot of important things working together. Blue Frog brings those pieces together into one coordinated system - from bringing new customers through the door to developing relationships, training your team and measuring real results.
WHAT WE DELIVER
CUSTOMER ACQUISITION
We bring customers through the door.
Blue Frog doesn't just wait for customers to find you. And we don't sit back and hope clever Facebook posts will fill seats. We actively reach out and give guests reasons to visit.
Physical Postcard Campaigns. We design and send real postcards to real mailboxes, putting your restaurant directly in front of potential customers in your market.
Targeted Email Outreach. We use targeted email campaigns to reach prospective customers with compelling reasons to choose your restaurant.
Campaign Offers & Creative. Blue Frog develops the messaging, offers and creative needed to turn outreach into restaurant visits.
Campaign Execution. We don't just give you marketing ideas. Blue Frog handles the work required to get the campaigns out into the market.
Redemption Tracking. When customers respond to Blue Frog offers, we track confirmed redemptions so you can see what customers actually did.
YOUR INSIDER PROGRAM
We turn customers into relationships.
Blue Frog builds a branded Insider Program specifically for your restaurant-giving customers a reason to join, feel recognized and keep coming back.
Branded Insider Signup. A restaurant-specific signup experience that makes it simple for customers to become Insiders.
Insider Home Base. Every restaurant gets its own permanent Insider destination where members can return for their benefits, rewards and Insider information.
Welcome Reward. New Insiders receive an immediate benefit for joining, giving the relationship a strong start and creating another reason to visit.
Insider Recognition & Rewards. Insiders aren't just names on a list. Blue Frog creates ongoing ways to recognize them and give them reasons to return.
Insider Shirt Program. A physical expression of Insider membership that can also create another reason for customers to come back and engage with the restaurant.
Member Lookup & Verification. Your team can quickly identify Insiders and verify membership when they're in the restaurant.
Google Review Invitation. Your Insider Home Base makes it easy for customers to share their experience on Google, before they even leave the restaurant.
INSIDER CONCIERGE
Every one of your Insiders has a Concierge.
Yes. We actually call your guests. Most restaurant marketing companies are trying to figure out how to automate more customer communication. We're actually putting a human being back into the relationship.
Personal Welcome. New Insiders receive personal follow-up from a real human being-not another automated message.
Guest Experience Follow-Up. We ask about their restaurant experience, listen to what they have to say and make sure they know their business is appreciated.
A Real Person to Talk To. The Concierge gives your Insiders a human connection to the restaurant and another way to feel recognized rather than anonymous.
Problems Caught Early. When an Insider tells us about a meaningful problem or disappointing experience, Blue Frog can bring it to the restaurant's attention instead of simply hoping the customer comes back.
Ongoing Relationship Building. The Concierge helps Blue Frog continue developing the customer relationship after the guest has left the restaurant.
LOCAL PRESENCE & VISIBILITY
We help customers find you - and choose you.
Customers are already searching for restaurants like yours. Blue Frog works to make sure inaccurate information, broken links and neglected listings don't send that business somewhere else.
Google Business Profile. We review and improve the information customers see when they find your restaurant on Google, including hours, links, categories, photos and other important details.
Apple Maps, Yelp & Tripadvisor. We review your presence across major restaurant discovery platforms for accuracy, consistency and opportunities for improvement.
Restaurant Website. We look for outdated information, broken links, confusing navigation and other issues that can get between an interested customer and a visit.
Online Ordering & Delivery. We review applicable platforms such as DoorDash and Uber Eats for inaccurate information, menu or ordering problems and other unnecessary friction.
Reviews & Reputation. We examine how your restaurant is presented through customer reviews and how reviews are being handled and responded to.
Digital Revenue Leak Audit. Blue Frog looks across the places customers find, evaluate and order from your restaurant to identify problems that may be costing you business-and corrects them.
YOUR GUEST RELATIONSHIP SYSTEM
We give your team the tools to manage customer relationships.
Behind the Insider Program is Blue Frog's Guest Relationship System (GRS)-the practical, staff-facing tools your restaurant uses to recognize Insiders, record customer activity and operate the program.
Member Lookup. Your team can quickly look up an Insider and verify membership when the customer is in the restaurant.
Insider Visit Tracking. Staff can record verified Insider visits so Blue Frog can measure when members actually come back.
Postcard Redemptions. When a customer responds to a Blue Frog postcard offer, your team can record the redemption as it happens.
Email Redemptions. Blue Frog email offers can be verified and recorded at the restaurant, giving us factual evidence of customer response.
Shirt Reward Visits. Staff can record visits connected to the Insider Shirt program and the rewards associated with showing up as an Insider.
Guest & Member Information. The GRS keeps the information needed to recognize and support your Insiders in one place.
Staff & Manager Tools. The system gives restaurant staff the operational tools they need while providing management with the broader functionality needed to oversee the program.
TEAM TRAINING & IMPLEMENTATION
We make sure your team knows exactly what to do.
Blue Frog doesn't hand your staff a manual and hope for the best. We train them, practice with them and make sure everyone knows how to operate the program before it goes live.
Hands-On Staff Training. We train the people who will actually use Blue Frog so they understand how the program works and what their role is.
What to Say - and When to Say It. Your team learns how to introduce the Insider Program, explain benefits and handle common guest questions naturally.
GRS Training. Staff learn how to use Member Lookup, record visits and redemptions, verify Insiders and perform the Blue Frog actions required during a shift.
Practice Before Launch. We walk through real-world situations with your team so they can practice the process before doing it with actual customers.
Restaurant Materials. Blue Frog provides the QR displays, table tents, signage and other physical materials needed to put the program to work inside your restaurant.
Launch-Ready Setup. Before Blue Frog goes live, we make sure the pieces are in place, the system works and your team is prepared to use it.
MEASUREMENT & REPORTING
We measure actual customer behavior.
Blue Frog doesn't measure success with impressions, followers or marketing activity. We track factual customer behavior so you can see whether the system is actually getting customers to respond.
Postcards Redeemed. We track confirmed postcard redemptions-not how many postcards were simply mailed.
New Insider Signups. See how many customers actually join your Insider Program.
Total Insiders. See the customer relationships your Insider Program has built over time.
Google Review CTA Clicks. We track when Insiders actually click through to leave a Google review—not claim that a click became a completed review.
Shirt Reward Visits. See verified restaurant visits connected to your Insider Shirt reward program.
Insider Visits. We track verified visits from Insiders so you can see when members actually come back to the restaurant.
Email Redemptions. See confirmed customer redemptions generated by Blue Frog email offers.
Sales Growth. Before launch, Blue Frog establishes a factual sales baseline. At the end of the engagement, we compare actual sales performance to determine whether the restaurant grew.
We only work with four restaurants a month.
That's not a sales tactic. It's how we make sure every client gets our full attention. We look at the size of the restaurant, its track record, and its experience, and we also look at whether we're a good fit for each other.
If that sounds like you, let's talk.
One partner. A ton of deliverables. 20% growth in 60 days.
Or we don't get paid.